If you are the Emily of your firm...

👋 I'm Krishna Lohia. You can read more about me here.

If you are a marketer or the social media manager of your startup, this might help you with growing your company's brand on Twitter&LinkedIn. To show my proof of work, you can check this.

• Maintain a hypothesis/learning sheet
• Hi-jack other people tweets
• Look what other companies at your stage and the late stage is doing.
• Speak the language which your user understands. And make it platform-specific.
• Hygiene is important. Do it.
• Do QnA’s, people like that.
• Giveaways(Do it the right way and you will have your target audience)
• Experiment regularly whether through the style of content or new ideas.
• Everyone likes bullet points.
• Doing it consistently is important. Although, quality will surpass almost everything.
• Aim for bringing spikes every day. You will have it at least once a week(This was advised to me and it works)
• You have 1-2 sec(even less) to grab attention. Make the first line very powerful.
• Make the last line(if long-form) extremely heavy, it should summarise the whole thing in 1 line as well as leave me with a very powerful insight.
• Make your emails/features, shareworthy. This will bring a higher impact to your social media following.
• Unscalable yet a method that works: Ask your friends to tag relevant influencers/big personalities on the post, if they reply your manager will be impressed. Of course, you don’t need to do this when the page becomes big.
• Try taking movies/series as an example to explain things. Brings a relatability factor and they form an image in mind, so they understand fast.
• If you are going to announce something big(or even small), make an announcement about it. People get very curious and often engage or turn on notifs.
• Try to keep it frictionless. For eg; if you want to make people comment on it make it easy for them so they can engage.
• Don’t ask the reader to do a bunch of tasks(follow, tag, etc), have one CTA. As cringe as AGREE? (At least it’s clear)
• Most of us like a sneak peek, whether it’s about the product or the company or the people who work there.
• Try video.
• Make a counter content to what is usually written on the platform. Make fun of Linkedin on Linkedin.
• Post memes.
• Steal like an artist.

Thanks for reading. If I remember something more, I’ll add it here. Feel free to DM me on Twitter, always up for a chat :)