High Growth Handbook

👋 I'm Krishna Lohia. You can read more about me here.


Here the summary is of only a section of the book: PR

ITERATE ON THE COMPANY PITCH

CORRECTING FACTUAL ERRORS

PRESS RELATIONSHIP BUILDING

ENGAGE PR EARLY

PRESS DOES NOT EQUAL SUCCESS

PR & CRISIS MANAGEMENT

"PR gives the company a way to communicate their purpose. It also helps humanise the company."

"PR is really about, again, helping a company communicate their purpose, generating awareness, helping build profiles of the company, the product, the leadership."